Case Study
Scouted
Algorithmic Marketplace & Double-Sided Enterprise UX
Executive Summary
Architecting a two-sided marketplace that unifies candidate storytelling with enterprise hiring algorithms.
Scouted is a New York EdTech recruiting platform connecting university graduates with top-tier companies based on career goals, core values, and qualitative traits. Founded by former Bridgewater Associates talent executives, Scouted engaged me as Lead Product Architect to overhaul their multi-dashboard SaaS ecosystem. I designed a two-sided marketplace architecture that replaced static resume screening with predictive talent analytics, standardized candidate video stories, and production-ready code. By bridging quantitative match algorithms with human talent insights, the platform achieved a 6x boost in hiring efficiency and an 80% job offer conversion rate.
Impact at a Glance
Streamlined candidate evaluation workflows reduced client review overhead sixfold.
Algorithmic matching combined with qualitative talent insights produced an exceptionally high offer conversion rate.
Direct access to university talent across hundreds of institutions nationwide.
Precise alignment between soft skills, company culture, and role requirements supported long-term placement retention.
The Challenge
Beyond the PDF resume
Traditional entry-level hiring relies heavily on GPAs and static resumes, failing to capture candidate potential, interpersonal skills, and cultural fit. Employers struggled with high resume-screening overhead, while candidates lacked clarity on where they stood in the hiring funnel.
How do you architect a double-sided marketplace that balances automated algorithmic matching with human talent insights, while delivering dedicated workflows for both job seekers and enterprise recruiters?
Marketplace Architecture & Onboarding UX
I architected the end-to-end marketplace logic to seamlessly bridge candidate discovery with enterprise recruitment workflows:
- Two-Sided Platform Strategy: Mapped the complete system architecture connecting job seekers, internal talent managers, and enterprise employers.
- Candidate Story Onboarding: Structured a multi-step profile builder and virtual video submission workflow capturing qualitative traits without drop-off.
- Culture Matching Engine: Designed a comparative trait matrix that replaced vague survey questions with structured data points to power algorithmic talent matching.
Dual Dashboard SaaS Architecture
I architected two distinct, highly specialised dashboard environments tailored to each user group's mental models:
- Candidate Story & Synthesis View: Integrated video snippets, resume PDFs, and cultural preferences into a single scannable interface for recruiters.
- Enterprise Pipeline Management: Designed an employer dashboard categorising talent by pipeline stage (Review, Keep Warm, Interview, Offer) with match percentages.
- Real-Time Application Tracker: Built actionable candidate cards tracking active batches, match scores, and interview preparation resources.
Front-End Delivery & Developer Handoff
To accelerate product release and preserve design precision, I translated the marketplace interface into production-ready code templates:
- Modular Web Components: Built clean, semantic HTML5 and CSS3 prototypes for all candidate and employer portal views.
- Responsive Architecture: Ensured seamless performance across desktop, tablet, and mobile web browsers for video submissions on the go.
- Engineering Enablement: Provided fully formatted code templates to the client's engineering team, accelerating backend integration by several months.
Strategic Takeaways
Key learnings from the build
Two-Sided Marketplace Logic
Dividing candidate and recruiter experiences into dedicated dashboards reduced cognitive friction and improved daily platform engagement.
Qualitative Data Visualisation
Integrating video interviews directly alongside algorithmic match scores enabled recruiters to evaluate soft skills instantly.
Lean Development Strategy
Conducting upfront concept workshops and HTML/CSS prototyping saved months of full-stack engineering overhead.
Capabilities & Tech Stack
What powered the build
UX Architecture & Strategy
Brand & Visual Design
Front-End & Execution