Senior Product Strategy & UX Architecture
I help scaling platforms unlock feature value and drive user retention.
20 years turning complex product data, creator workflows, and multi-layered platform logic into effortless digital experiences. Available for contract, project-based, and fractional roles.
The Problem I Solve
Your users aren't leaving because you lack features. They're leaving because friction is blocking the value.
When complex platforms scale, high-value features get buried, onboarding flows get bloated, and subtle workflow bottlenecks quietly drain daily active usage. I step in to fix the underlying product experience.
Identify what works
Uncover underutilized features and elevate them to build sticky, daily usage habits.
Remove friction
Streamline multi-step workflows, creator dashboards, and complex onboarding paths.
Optimise retention
Turn casual, confused users into engaged power users without months of discovery.
Deep Domain Expertise
Built for modern creator, productivity & media ecosystems
Creator Economy
Creator & media platforms
Streamlining publishing tools, analytics tracking, audience retention loops, and tier setup — so creators spend less time struggling with software and more time building community.
Productivity
Design & productivity suites
Uncluttering complex toolsets, refining team collaboration flows, and building intuitive design systems that accelerate time-to-value for new users.
Wellness & Audio
Habit-forming & wellness apps
Optimising daily activation triggers, audio/content playback journeys, spatial soundscapes, and community monetisation loops.
Modern Tech Stack
AI & automated workflows
Leveraging generative AI research (Gemini, Claude) and modern edge deployment (Cloudflare Pages, VS Code) to rapidly prototype and ship live solutions.
How We Can Work Together
Flexible engagement models for product & design leaders
I collaborate directly with internal product teams, design leaders, and engineering leads — whether you need an embedded specialist to solve a stuck feature, or senior UX leadership to guide a launch.
20–30 hrs / week
Part-time / contract
Embedded inside your team as a Senior UX Architect or Product Strategist.
Fixed scope
Project-based sprints
Targeted execution to solve specific UX bottlenecks: creator onboarding redesign, analytics dashboard simplification, monetisation flow fixes.
Advisory
Fractional PX lead
Senior strategic oversight to mentor design teams, review roadmaps, and align interface decisions with retention metrics.
Selected Case Studies
Work that moved the retention needle

Sky Rivers Wellness — Sydney, AU
Creator ecosystem & platform migration
Scaling a multi-sensory wellness brand into a Patreon community and YouTube analytics–driven ecosystem.

Scouted — New York, USA
EdTech marketplace & algorithmic matching
Designing a two-sided recruiting platform with custom candidate/employer dashboards and algorithmic matching.

City Pantry — London, UK
Enterprise B2B marketplace workflows
Architecting core B2B order software and UI systems for a scaling catering marketplace.

Elder — London, UK
On-demand healthcare & conversion UX
Architecting a Lean home care platform and internal CRM, using A/B testing to drive user conversion.
Styleicona — London, UK
Mobile discovery & retail innovation
Directing the mobile product lifecycle, securing £90k VC seed funding and commercial retail partnerships.

Vimily — Sydney, AU
Interactive video & enterprise pivot
Pivoting a venture-backed B2C video platform architecture into a high-scale B2B marketing engine.

OneCub — Paris, FR
Data privacy & analytics dashboard
Redesigning complex carbon footprint and personal spending data into scannable user dashboards.
Client Endorsements